WHY WE MAKE SH*T
Did you know?
THE U.S. ALONE SENDS OVER 11 MILLION TONS OF FASHION WASTE TO LANDFILLS EVERY YEAR.
Here's how we get sh*t done.
STEP 1: DESIGN
Our garments are inspired by classic vintage silhouettes & the elevated vision of our late Creative Director Katharina Pretl. Our designer Nico starts off with doodles that are refined into hand drawn illustrations. When the designs are perfected, they are digitized into CADs (a.k.a Computer Aided Design).
We pride ourselves by designing styles that are transeasonal and in sync with our mission. Consider our garments heirlooms. Our designs are closet staples that last and can be worn season after season.
STEP 2: SOURCING FABRICS
Therefore, it naturally made sense to repurpose locally sourced deadstock fabrics (that would have otherwise gone to landfills) and give them new life.
For us, sourcing is a part of the design process. Nico meticulously sources fabrics with concepts in mind, searching for the perfect colors, prints, feel, and drape. The designs are not finalized until the fabric and styles are in sync.
Because deadstock fabrics typically come in smaller rolls, we can only offer limited runs of every style.
STEP 3: PATTERN MAKING
With 30 years of experience under his belt, Omar understands fit like an architect understands structure. Our primary goal is to maintain design aesthetics without compromising fit.
Omar approaches pattern making in a way that honors the traditional craftsmanship. By manually drafting each original pattern by hand, he is able to focus his attention to details and accurately capture the essence of the styles.
STEP 4: FITTINGS
Nico and Omar work together to fit our styles about 3 or more times (depending on the complexity of the design) before it's ready for photoshoots. After our photoshoots, we look at the garments a few more times on Juliette to ensure the perfect fit and create what we call a TOP (Top of Production) sample. The TOP is used as a measure of standard to match when production garments are sewn.
STEP 5: PHOTOSHOOTS
We shoot all of our campaigns on film as an homage to where the abbreviation YSTR came from (the word yesterday). For us, it's important that each frame captures a genuine moment between the photographer and our model.
We believe that when photographs are taken on film, the time is thoughtfully spent capturing the perfect shot, and every frame in the roll of film counts.
We shoot our product photography at a studio near our office headquarters. As an e-commerce brand, It's very important to us that our product photos are a clear representation of what the garment actually looks like, so you know what you are getting is exactly what you are expecting. No surprises, just goodies ;).
STEP 6: E-COMMERCE
Our capsules go live to our website within a couple of weeks after the photoshoot. Because we sell to you exclusively online, we avoid traditional markups and sell direct-to-consumer, hence using less energy than a brick and mortar retailer.
STEP 7: PRODUCTION
It typically takes about 2-4 hrs for one garment to be sewn, depending on details & hardware.
STEP 8: PACKAGING
We're not just anti-fashion waste, we're anti-plastic too. The key point we're addressing is what happens to the plastic which is not collected and gets into the environment as trash. While conventional plastic will subsist in the environment for decades on end, oxo-biodegradable will degrade in a short time leaving no harmful residues.