TRUE COST 101
Let’s be real: customers have the right to know the true cost of their garments.
In our mission to empower women to buy in sync with their values, we're being transparent and educating our customers about the production of our no-waste, ethically made capsules. So, in the spirit of keeping it real, each month we're revealing the True Cost of every garment in our
At YSTR, we sell our garments directly to you at wholesale prices with no additional retail markups. Our wholesale markup allows us to pay our artisan sewers a living wage & invest in the growth of our YSTR team.
On average, traditional retailers mark-up their garments by about 300%. This means by the time you purchase, it costs 3 times more than it’s true cost. We're revealing our true cost & markup for each capsule to encourage conscious clothing consumption in our community.
Educate yourself & learn the true cost of this months capsule collection.
TRUE COST: EFFIE ROMPER
TRUE COST: ROMY TOTE BAG
The graphs above show the true cost per piece produced for our May Capsule. The graph below shows the total cost of this capsule sold to you at YSTR versus a traditional retailer.
"Education is the most powerful weapon which you can use to change the world."
- Nelson Mandela